While your email blasts should be concise and centered around one subject with one Call To Action, your email newsletters are actually the opposite. The obvious difference between an email blast and a newsletter is the total amount of content and topics they contain. Use a generic subject line like “123Company’s Newsletter.”Įveryone needs a body, and your email newsletter is no different.Rely on preview text to convey the message – Keep it concise and mobile-friendly your message can cut this off significantly across smartphones and tablets.Too many emojis, and you’ll look unprofessional. Dabble with adding emoji – 56% of brands say that adding an emoji increased their open rates.Remember to keep subject lines brief but engaging.Explain what your reader will find in the newsletter (topics, etc.).If it’s not intriguing enough, your subscribers won’t even open it, and all the time spent creating and maintaining your SaaS newsletter will all go to waste. Subject Line and Preview Textīy far, the first and most important part of your newsletter will be the subject line. ![]() Before I get to the examples, I will take a moment to identify the main components of what your newsletter should have. Starting your own newsletter can seem daunting to those who are new to email marketing. This means that an email newsletter is not just an offhand idea it’s a necessity in today’s digital marketing landscape and should be part of every b2b SaaS marketing plan. You’ll know you’re on the right track when you start receiving emails like this: Think of it as a learning hub delivered over email. Of course, for this lead nurturing process to work, your newsletter should be great, and its primary focus should be giving value to your reader. When the right time arrived for them to buy an advertising product, we were the first product they remembered. But they were not ready to buy yet.īy staying top of mind for them with a great newsletter, we set up the business for success. The very fact they subscribed to get our insights qualified them as potential buyers. We had amassed over 500k readers for our newsletter. That’s exactly what we experienced with AdEspresso. You see… often when you capture a lead on your blog with an eBook, a Webinar, or any other lead magnet, the user might be interested enough to subscribe to your newsletter… but not yet ready to buy your SaaS product. It’s also a great way to stay top of mind for your prospects. Your email newsletters are like little casual dates It’s just one more (reoccurring) chance for you to show your worth and value to your subscribers. By this, I mean, for example, you’d never ask for someone’s hand in marriage before you proved yourself trustworthy and reliable. You can think of this process, kind of like dating. ‘So how can I make these connections?’ you ask. ![]() respondents check their personal email account more than 10 times a day? ( and that it is by far their preferred way to receive updates from brands.) These emails are designed to educate and inform your audience with relevant content and industry insights while simultaneously allowing you to develop a connection between your Saas company and your subscribers over time.ĭid you know that more than 50 percent of U.S. ![]() The best word I can think to sum the email being filled with the latest industry news is, in fact, value. The benefit of using an email newsletter over traditional “salesy” emails can be overlooked, but it’s significantly better than sales-based email blasts. Many SaaS companies make the mistake of not taking the appropriate time to invest in a good weekly newsletter. As a SaaS business founder, I know you have many things to worry about – the last thing that might come to mind, though, is probably your company newsletter.
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